Thursday, June 28, 2007

Thoughts on Real Estate Licensing

Many industries struggle to maintain a certain level of professional respect, however, some lines of work such as real estate sales & insurance sales, seem to have never quite gotten past the point of being a punchline. Nowadays, marketing is everything. Look at lawyers, dentists, & other medical specialists, professions where even the thought of advertising used to be offensive. There are commercials everywhere, and not only is it becoming accepted, it's becoming absolutely necessary to the vitality of many of these practitioners. Granted, there are still those who do quite well for themselves and are completely referral-based (my dentist comes to mind), but these examples have built practices the hard way through years of grinding it out, one client at a time. I'm not trying to draw a direct parallel between law or medicine & selling real estate, but some of the challenges to answering the perception question are similar.

Consider the following article written by former National Association of Realtors Chief Economist, Dr. John Tuccillo. The perception of the profession of selling real estate will not graduate beyond an "anybody can do it" sort of hobby until changes are made regarding entry into the occupation. During the "boom years", this mentality was only bolstered as huge ranks of people jumped into the art of selling real estate with both feet. It was easy to make a quick buck. As 2007, however, is half over, many agents are struggling to make a living as the market downturn is affecting marginal producers. Perhaps the downturn will weed out many agents, which at least in theory, could be a good thing. Or, perhaps it will be a catalyst to a greater change in how people become real estate agents.

Many agents, including myself, have been screaming for higher standards for gaining a real estate license since way before 2007. It is absurd to think that someone who has as much influence on what, in many cases, is the largest financial transaction many people will ever make can gain the ability to do this through attending 90 hours of academic classroom material, passing a test, & paying some fees. Large brokerages have been fueled by attracting huge numbers of agents knowing that even the least capable agent might fall into a deal or two in one year, but is this really good for the industry? The above referenced article appears to answer that question directly. Let's hope its merits produce better agents & a better, more legitimate industry as a whole.

1 comment:

CTatMulloy said...

Point of Clarity: This post is not intended to give the impression that being a successful real estate agent is easy. On the contrary, it is my view that it isn't easy to be successful at any endeavor. During the "boom years", it was easier to make a living in real estate, but nobody can sustain long-term success easily.